What is CRO for CRM?
CRO stands for Conversion Rate Optimization and is commonly related to websites, social media marketing, and sales aspects.
CRO helps you test what works better to increase sales and leads.
We perform similar tasks for your CRM, no matter which CRM you use, Hubspot, Salesforce, SugarCRM, Zoho, and even your home-built ones.
We work backward, so your teams are focused on what drives revenue and not entering countless fields that serve no meaning.
The Right Place for Your Data
Starts with Planning Where the Data Will Go
According to HubSpot, manual data entry is the primary reason for CRM adoption challenges, with almost 1/3 of your sales reps spending over an hour on data entry every day.
71% of sales reps say they spend too much time on data entry.
CRO for CRM is about streamlining your CRM data from all sides to help everyone get details faster, sooner, and cleaner.
If you spend resources on your website, sales, and marketing aspects, but not your CRM, your customer service is probably hurting.
Data Entry and the 1-10-100 Rule
If it costs $1 to verify the accuracy of data at the point of entry,
it costs $10 to correct or clean up data in batch form,
and $100+ per record if nothing is done!
Losing $100 may not sound like much money, but if you lose a customer or a potential project because of data errors, this amount can be tens of thousands of dollars lost and lead to low customer retention. (totalqualitymanagement.wordpress.com).